United States Department of Agriculture Foreign Agricultural Service (FAS)
Animal and Plant Health Inspection Service (APHIS)
Food and Safety Inspection Service (FSIS)
U.S. Embassy & Consulates in Mexico
United States Department of Agriculture Foreign Agricultural Service (FAS)
Animal and Plant Health Inspection Service (APHIS)
Food and Safety Inspection Service (FSIS)
U.S. Embassy & Consulates in Mexico
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Market Snapshot Report - Tijuana

August 14, 2024

The following is part of a series of reports prepared by the Agricultural Trade Offices (ATOs) in Monterrey and Mexico City, to provide background on local and regional markets of interest for current and prospective exporters of U.S. food and beverage products. This specific report highlights the Tijuana metropolitan area, one of the busiest ports of entry on the U.S.-Mexico border and one of Mexico’s most populous cities. In addition to its central role in U.S.-Mexico trade, Tijuana is a dynamic gastronomic environment that claims the classic Caesar salad among its creations and in more recent years has become a hub of "Baja Med" cuisine. This report has been updated from original version to correct missing data point on page 8.

Report

Único Sabor Americano

Único Sabor Americano was created to make it easier for people in Mexico to recognize and enjoy the wide variety of high-quality, healthy, and delicious foods and beverages imported from the United States. While many already know that U.S. products are trusted worldwide for their quality, it’s not always obvious which items on store shelves actually come from the U.S. That’s where the brand comes in.

More than just a label, Único Sabor Americano celebrates the connection between Mexico and the United States. By highlighting cultural elements that both countries share, the brand helps people see U.S. foods as part of their daily lives. The goal is to show that American products can seamlessly complement local traditions and flavors, offering variety, nutrition, and inspiration in everyday meals. In doing so, Único Sabor Americano promotes not only great products, but also the strong bond between our two nations.

New World Screwworm

New resources are now available as part of a New World screwworm awareness campaign developed by the U.S. Department of Agriculture (USDA) in collaboration with SENASICA.

These materials provide guidance on identifying signs of infection, implementing preventive measures to reduce risk, and reporting suspected cases to animal health authorities. Learn more by viewing the new information videos available in our site.

Learn more