Mexico City, January 20, 2026 —The United States Embassy in Mexico City, in coordination with the U.S. Department of Agriculture (USDA), and Mexico’s National Service for Agri-Food Health, Safety and Quality (SENASICA), today launched a joint educational communications campaign to prevent, detect, and report New World screwworm (NWS).
Additional campaign partners include local associations: the Confederación Nacional de Organizaciones Ganaderas (CNOG) and the Asociación Mexicana de Productores de Carne (AMEG), which leverage their extensive networks of ranchers and operations to support these efforts.
New World screwworm is a destructive pest that poses a serious threat to livestock, rural livelihoods, food security, and agricultural trade. Its resurgence in parts of Mexico highlights the importance of early detection, prevention, and timely reporting to protect animal health and safeguard agricultural systems in both Mexico and the United States.
This joint campaign reflects the long-standing collaboration between the governments of Mexico and the United States to address shared agricultural and animal health challenges through science-based, coordinated action. Public outreach and education are critical components of effective containment and eradication efforts, particularly in rural and livestock-producing communities.
The campaign features a comprehensive set of multimedia educational materials designed to raise awareness and provide practical guidance on:
- How to identify New World Screwworm infestations
- Preventive measures to reduce risk
- The importance of prompt reporting to animal health authorities and proper treatment of affected animals
Developed in Spanish and tailored for diverse audiences—including livestock producers, veterinarians, rural communities, and animal health workers—the materials include short and long-form videos, radio and audio messages, and visual graphics optimized for digital platforms and community outreach.
All campaign content is housed on this website, which serves as the central repository for materials produced through this collaborative effort. The content was developed with technical guidance from animal health experts and reflects best practices in prevention, detection, and response.
Through continued cooperation and shared responsibility, Mexico and the United States reaffirm their commitment to protecting animal health, supporting rural communities, and maintaining safe and stable agricultural trade.
For more information and access to campaign materials, please explore the resources available on this page.
